What to do in Branson in January 2024

Why you should visit Branson in January

Visiting Branson in January offers a unique and serene experience. The city is less crowded, allowing you to explore its attractions at a relaxed pace. The beautiful Ozarks provide a picturesque backdrop, and indoor activities and events ensure there’s always something to do, regardless of the weather.

Branson Weather in January

In January, Branson experiences chilly temperatures, with an average high of 44°F (7°C) and an average low of 24°F (-4°C). Be prepared for cold weather, and dress in layers to stay warm while exploring the city and its surroundings.

Branson Events in January

Silver Dollar City’s An Old Time Christmas

A major highlight in January is the continuation of Silver Dollar City’s An Old Time Christmas festival. The park is adorned with over 6.5 million lights, creating a mesmerizing winter wonderland. Visitors can enjoy live shows, festive foods, and thrilling rides in the crisp winter air.

Branson Area Festival of Lights

Throughout January, the Branson Area Festival of Lights continues to illuminate the town with dazzling displays. Take a scenic drive to marvel at the enchanting light exhibits that adorn the city’s streets and neighborhoods.

New Year’s Day Polar Plunge

Brave souls can kick off the new year with the annual New Year’s Day Polar Plunge at Moonshine Beach. Join locals and visitors alike in this invigorating tradition, plunging into the chilly waters of Table Rock Lake for a memorable start to the year.

Branson’s top places to visit in January

Silver Dollar City

Despite the cooler weather, Silver Dollar City remains a must-visit in January. The park’s seasonal festivities, including the dazzling lights and entertainment, create a magical experience for visitors of all ages.

Table Rock Lake

While January may not be ideal for swimming, Table Rock Lake offers serene beauty and outdoor activities. Take a leisurely hike around the lake, or simply enjoy the peaceful surroundings and stunning winter views.

The Titanic Museum

The Titanic Museum provides a captivating indoor experience, making it a perfect destination during the cooler months. Explore the museum’s interactive exhibits and learn about the historic ship in a climate-controlled environment.

Branson’s Scenic Railway

Embark on a journey through the Ozarks aboard Branson‘s Scenic Railway. The vintage train offers a cozy way to experience the picturesque winter landscapes while learning about the area’s rich history through narrated tours.


January is an excellent time to take advantage of off-season rates for accommodations and attractions in Branson.

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