What to do in Gulf Shores in January 2024

Why you should visit Gulf Shores in January

If you’re looking for a peaceful coastal retreat to kick off the new year, Gulf Shores in January is the perfect choice. The beaches are serene, the weather is mild, and there are plenty of exciting events and attractions to explore. Whether you’re seeking relaxation or adventure, Gulf Shores has something for everyone in January.

Gulf Shores Weather in January

In January, Gulf Shores experiences mild and pleasant weather, with average daytime temperatures ranging from 42°F to 61°F (5.5°C to 16°C). While it’s not beach weather for swimming, it’s ideal for leisurely walks along the shore, outdoor activities, and exploring the local attractions without the intense heat of the summer months.

Gulf Shores Events in January

Polar Bear Dip at the Flora-Bama

Every New Year’s Day, the iconic Flora-Bama Lounge & Oyster Bar hosts the Polar Bear Dip, where brave participants take a refreshing plunge into the chilly waters of the Gulf of Mexico. It’s a fun and exhilarating way to start the year.

Big Beach Marathon

Running enthusiasts can participate in the Big Beach Marathon, a scenic race along the Gulf Shores coastline. Whether you’re a seasoned runner or a beginner, this event offers a unique way to experience the natural beauty of the area.

Gulf Coast Hot Air Balloon Festival

Experience the awe-inspiring sight of colorful hot air balloons filling the sky at the Gulf Coast Hot Air Balloon Festival. This family-friendly event features balloon glows, tethered rides, and live entertainment, creating a magical atmosphere for all attendees.

Gulf Shores’s top places to visit in January

Gulf State Park

Explore the natural beauty of Gulf State Park, home to serene beaches, scenic walking trails, and diverse wildlife. Enjoy birdwatching, fishing, or simply relaxing amidst the tranquil surroundings.

The Wharf

Visit The Wharf, a vibrant entertainment district offering shopping, dining, and a variety of attractions. Enjoy a waterfront dining experience, catch a movie at the theater, or take a leisurely Ferris wheel ride for panoramic views of the area.

Bon Secour National Wildlife Refuge

Embark on a peaceful wildlife excursion at the Bon Secour National Wildlife Refuge. This pristine coastal habitat provides opportunities for birdwatching and observing native wildlife in their natural environment.

Fishing Charters

Experience the thrill of deep-sea fishing with a chartered excursion. January offers excellent fishing opportunities along the Gulf Coast, with the chance to reel in a variety of fish species while enjoying the picturesque offshore views.


For a more tranquil experience, consider visiting Gulf Shores in January to avoid the crowds and take advantage of off-season pricing for accommodations and activities.

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